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Digital-Consumerist Lifestyles in the Era of Globalization and the Adaptation of Moral Values Education through Social Studies Learning

Author


Muh Labib Suzudi(1Mail), Rafi Akbar Firnanda(2), Asnimawati A(3), Sarmini S(4), Wisnu W(5),
(1) Social Science Education Department, Faculty of Social Sciences and Political Science, State University of Surabaya,
(2) Social Science Education Department, Faculty of Social Sciences and Political Science, State University of Surabaya,
(3) Social Science Education Department, Faculty of Social Sciences and Political Science, State University of Surabaya,
(4) Social Science Education Department, Faculty of Social Sciences and Political Science, State University of Surabaya,
(5) Social Science Education Department, Faculty of Social Sciences and Political Science, State University of Surabaya,

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Available online: 2026-11-14  |  Published : 2026-11-14
Copyright (c) 2026 Muh Labib Suzudi, Rafi Akbar Firnanda, Asnimawati A, Sarmini S, Wisnu W
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Abstract


Globalization has transformed how people communicate, access information, consume goods and services, construct identities, and interact within social spheres. One of the most observable phenomena is the rise of a digital consumerist lifestyle, characterized by the intensified use of social media and e-commerce, the spread of transnational popular culture, and a tendency to build identities through globally circulating symbols and products. This article analyzes this phenomenon as part of a historical shift in human civilization, moving from relatively local social spaces toward increasingly globally interconnected ones. This shift does not necessarily imply the disappearance of nationalism; however, it can alter how the younger generation perceives identity, national pride, social concern, and loyalty to national values. This study employs a literature review methodology, drawing upon accredited national journal articles relevant to globalization, nationalism, values education, digital citizenship, and Social Studies education. The analysis indicates that moral values education must shift from a one-way transmission model toward an approach that is reflective, dialogic, contextual, digital oriented, and experience based. In the context of Social Studies, this approach can be implemented through instruction centered on global social issues, critical digital literacy, the analysis of local and global cultures, civic projects, and moral reflection.

Keywords


Globalization; Digital Lifestyle; Nationalism; Moral Values Education; Social Studies Instruction; Digital Citizenship.

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