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Studi Kelayakan Bisnis Marigold Express Laundry

Author


Dini Vientiany(1Mail), Zahra Hasibuan(2), Silvia Meiliandari(3), Novri Salsabila(4),
(1) Universitas Islam Negeri Sumatera Utara,
(2) Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara,
(3) Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara,
(4) Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara,

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Available online: 2025-11-11  |  Published : 2025-11-11
Copyright (c) 2026 Dini Vientiany, Atika Safitri, Amelia Putri, Ika Salsabila, Muhammad Farhan
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Abstract


The development of modern lifestyles has encouraged an increasing need for fast and practical laundry services. This article aims to examine the feasibility of Marigold Express Laundry, which is located in areas surrounding campuses and office districts in Medan City, through a business feasibility study approach. The analysis includes market and marketing aspects, legal aspects, technical and operational aspects, management, financial aspects, sharia principles, as well as social and environmental aspects. The method used in this study is a qualitative descriptive approach with a case study method through observation, interviews, and documentation. The results of the analysis indicate that Marigold Express Laundry has good market potential, an efficient operational system, a fairly structured management, and financially feasible conditions as reflected in its ability to cover operational costs and generate profits. Therefore, the business is considered feasible to be operated and developed.

Keywords


business feasibility study, laundry business, MSMEs (Micro, Small, and Medium Enterprises), sharia-based business

References


Abdul Rahman, F., & Oktaviani, R. N. (2022). Analisis studi kelayakan bisnis syariah pada industri kecil dan menengah dalam mendapatkan pembiayaan dari perbankan syariah. Jurnal Tabarru: Islamic Banking and Finance, 5(1), 112.

Abdilah Saputra, R., & Rohman, A. (2024). Studi kelayakan bisnis syariah pengembangan UMKM Dodolanku Surabaya: Analisis aspek pemasaran. Jurnal Ilmu Ekonomi, Manajemen dan Bisnis, 2(2), 5359.

Fuadiyah, T., & Rohman, A. (2024). Analisis studi kelayakan bisnis dalam perspektif Islam pada UMKM Minuman Grissetea di Gresik. Jurnal Media Akademik, 2(6), 112.

Hasan, A. A., & Rohman, A. (2024). Studi kelayakan bisnis dalam pengembangan UMKM di Indonesia. Jurnal Media Akademik, 2(6), 114.

Fitria, F., Putri, N. A., Yanti, A., & Andrean, M. R. (2024). Analisis studi kelayakan bisnis perspektif ekonomi Islam pada usaha mikro kecil menengah (UMKM). Jurnal Intelek Insan Cendekia, 1(1), 110.


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