Analisis Studi Kelayakan Bisnis Coffe Shop GALIH di Kota Medan Melalui Berbagai Aspek
Author
Dini Vientiany(1
), Abelia Mita Baqis(2), Dinda Fitriyah Kholisoh Ahmadita Putri(3), Tessa Fadilla(4),
(1) Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara,,
(2) ,
(3) ,
(4) ,
Corresponding Author
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Available online: 2026-01-06 | Published : 2026-01-06
Copyright (c) 2026 Dini Vientiany, Abelia Mita Baqis, Dinda Fitriyah Kholisoh Ahmadita Putri, Tessa Fadilla
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Abstract
This study aims to analyze the business feasibility of Coffee Shop Galih in Medan City through a business feasibility study approach. The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews, documentation, and mini surveys. The analysis was conducted on market and marketing aspects, legal aspects, technical and operational aspects, human resource management aspects, and environmental aspects. The results of the study show that Coffee Shop Galih has good market opportunities with clear segmentation and an effective social media-based marketing strategy. From a legal perspective, the business has basic legality as an MSME, although it does not yet have full halal certification. The technical and operational aspects show a strategic location, adequate facilities, and a well-functioning operational system. From a management perspective, the simple but effective organizational structure supports the smooth operation of the business. Additionally, from an environmental perspective, Coffee Shop Galih has implemented adequate cleanliness and waste management practices. Based on the analysis results, Coffee Shop Galih is deemed viable for operation and development, with ongoing improvements needed in certain supporting aspects.
Keywords
Business Feasibility Study, Coffee Shop, MSMEs, Market Aspects, Operational Aspects
References
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Ichsan, R. N., Nasution, L., & Sinaga, S. (2019). Studi kelayakan bisnis: Business feasibility study. Medan: Manhaji.
Kasmir, & Jakfar. (2017). Studi kelayakan bisnis (Edisi revisi). Jakarta: Prenadamedia Group.
Pratama, B. C., Bagis, F., Retnaningrum, M., & Innayah, M. N. (2020). Peningkatan kompetensi usaha mikro, kecil, dan menengah (UMKM) berbasis analisis studi kelayakan bisnis. Jurnal Berdikari, 7, 107111.
Suliyanto. (2010). Studi Kelayakan Bisnis Pendekatan Praktis. Purwokerto: Andi Yogyakarta
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