Pengaruh Media Sosial Untuk Meningkatkan Volume Penjualan Lulu Bouquet di Jepara

Abstract

The business world is developing so rapidly that competition is also getting tougher. Businesspeople must look for ways to maintain their business.. The way that many people do nowadays is by promoting their business products through social media. This research aims to determine the influence of social media in efforts to increase sales volume at Lulu Bouquet. This type of research uses correlational research with a quantitative descriptive method approach with simple linear regression analysis techniques. The research subjects were 30 people. Samples were determined by the side incidental method. Simple Regression Analysis to test the influence of Social Media (X) on sales volume. The analysis techniques used are validity tests, reliability tests, as well as t tests and F tests. The research results show that variable (X) and variable (Y) social media have a significant and positive effect on sales turnover at Lulu Bouquet. According to the results of data processing, the R value is 0.391 or 39.1%, which is in the medium category.