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Strategies for Overcoming Psychological Barriers of Madu in Receiving Dawah Messages at Al-Muchlisin Mosque

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Zulfa Nazira Putri(1Mail), Nasichah N(2), Azkiya A(3), Muhammad Javier Aisyar(4),
(1) Program Studi Bimbingan Dan Penyuluhan Islam, Fakultas Dakwah Dan Ilmu Komunikasi Universitas Islam Negeri Syarif Hidayatullah Jakarta,
(2) Program Studi Bimbingan Dan Penyuluhan Islam, Fakultas Dakwah Dan Ilmu Komunikasi Universitas Islam Negeri Syarif Hidayatullah Jakarta,
(3) Program Studi Bimbingan Dan Penyuluhan Islam, Fakultas Dakwah Dan Ilmu Komunikasi Universitas Islam Negeri Syarif Hidayatullah Jakarta,
(4) Program Studi Bimbingan Dan Penyuluhan Islam, Fakultas Dakwah Dan Ilmu Komunikasi Universitas Islam Negeri Syarif Hidayatullah Jakarta,

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Available online: 2025-12-29  |  Published : 2025-12-29
Copyright (c) 2025 Zulfa Nazira Putri, Nasichah N, Azkiya A, Muhammad Javier Aisyar
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Abstract


This study aims to analyze effective dawah strategies based on the mental and spiritual readiness of madu (the audience). Using a qualitative approach through a literature study, the research finds that the mental and spiritual conditions of madu greatly influence their receptiveness to dawah messages. Madu with good mental stability and strong spiritual engagement tend to be more open to dawah, while those experiencing psychological pressure or having low religious involvement are more likely to reject or disregard the message. The findings also highlight the importance of a personal and empathetic dawah approach, in which dai (preachers) with high emotional intelligence are better able to adapt dawah methods to the conditions of madu. This study proposes the development of dawah strategies that take into account the mental and spiritual readiness of madu, emphasizing empathetic and educational approaches. The implication of this research is the need to enhance understanding of madu psychology and to develop the emotional intelligence of dai in order to improve the effectiveness of dawah.

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References


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