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Strategi Inovasi Dalam Manajemen Bisnis Syariah: Studi Kasus UMKM di Indonesia

Author


Alvin Rahmat(1Mail), Sumita Susilawati(2), Uswatun Hasanah(3),
(1) Program Studi Ekonomi Syariah, Universitas Islam Neger Fatmawati Sukarno Bengkulu,
(2) ,
(3) ,

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Available online: 2025-06-15  |  Published : 2025-06-15
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Abstract


This study aims to analyze innovation strategies in sharia business management in the SME sector in Indonesia. The research method used is qualitative with a case study approach in several sharia-based SMEs. Data was collected through in-depth interviews, observation, and documentation. The research results show that the innovation strategies implemented include product innovation, process innovation, and marketing innovation based on sharia principles such as product halalness, transaction fairness, and information transparency. Constraints faced in implementing innovation include limited human resources, technology, and understanding of sharia concepts. This study concludes that innovation based on sharia values is the key to the sustainability of sharia SMEs amid modern market competition.

Keywords


Innovation, Sharia Business Management, SMEs, Case Study, Indonesia

References


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Marlinda, Alin, and Lilis Karnita Soleha. 2024. Pengaruh Strategi Inovasi Terhadap Perkembangan Usaha Mikro Kecil Dan Menengah (UMKM) Di Desa Pinangsari Kabupaten Subang. Jurnal Ilmiah Wahana Pendidikan 10, no. 7: 6069. https://doi.org/10.5281/zenodo.10960320.

Rahman, Aulia, Deery Anzar Susanti, Asmawarna Sinaga, Stain Sultan Abdurrahman Kepulauan Riau, Iain Almuslim Aceh, Stai Jami, and iyah Mahmudiyah Tanjung Morawa. 2022. Aghniya: Jurnal Ekonomi Islam Analisis Pengembangan UMKM Di Era New Normal Dengan Prinsip Syariah 4, no. 2: 195200.


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