Author
Maisyaro Kholida(1
), Rozi Andriani(2),
(1) Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia
(2) ,
Corresponding Author
| Article Analytic |
Available online: 2024-12-17 | Published : 2024-12-17
Copyright (c) 2024 Maisyaro Kholida, Rozi Andriani
Article can trace at:
Article Metrics
Abstract Views: 63 times
PDF Downloaded: 340 times
Abstract
Penelitian ini bertujuan untuk mengeksplorasi minat masyarakat terhadap perbankan syariah, khususnya dalam konteks Indonesia. Menggunakan pendekatan kualitatif, penelitian ini menyelidiki persepsi, sikap, dan perilaku konsumen terhadap layanan perbankan syariah. Melalui wawancara mendalam dan diskusi kelompok fokus dengan berbagai pemangku kepentingan, termasuk pelanggan, non-pelanggan, dan profesional perbankan, penelitian ini mengidentifikasi faktor-faktor kunci yang mempengaruhi minat publik terhadap perbankan syariah. Temuan menunjukkan bahwa kesadaran masyarakat terhadap prinsip-prinsip perbankan syariah, literasi keuangan, dan pengaruh media sosial secara signifikan mempengaruhi preferensi konsumen. Hasil penelitian ini menyoroti perlunya bank syariah untuk meningkatkan strategi pemasaran dan inisiatif pendidikan mereka untuk membangun pemahaman yang lebih baik tentang layanan dan tawaran mereka di kalangan publik. Penelitian ini memberikan kontribusi pada literatur yang ada tentang keuangan syariah dan memberikan wawasan bagi praktisi serta pembuat kebijakan dalam mempromosikan perbankan syariah di Indonesia.
Keywords
References
Ahmad, S., & Haron, R. (2021). Factors Influencing Consumer Adoption of Islamic Banking in Malaysia. Journal of Islamic Finance, 10(1), 45-58. https://doi.org/10.1108/JIF-09-2020-0132
Alsharif, M. H., & Alzahrani, M. (2022). The Impact of Financial Literacy on the Adoption of Islamic Banking: Evidence from Saudi Arabia. International Journal of Islamic and Middle Eastern Finance and Management, 15(3), 412-427. https://doi.org/10.1108/IMEFM-03-2021-0152
Farooq, M. O., & Zaidi, S. F. (2023). Exploring the Perception of Islamic Banking among Consumers: A Qualitative Study. Journal of Islamic Accounting and Business Research, 14(4), 685-698. https://doi.org/10.1108/JIABR-09-2021-0193
Haron, S., & Kader, M. (2020). Understanding the Factors Influencing Consumer Behaviour towards Islamic Banking in Malaysia. Journal of Islamic Marketing, 11(5), 1229-1245. https://doi.org/10.1108/JIMA-02-2020-0020
Hassan, M. K., & Lewis, M. K. (2022). The Role of Islamic Banking in Financial Inclusion: Evidence from Indonesia. Journal of Islamic Economics, 1(1), 22-35. https://doi.org/10.1007/s40946-021- 00144-5
Laldin, M. A., & Furqani, H. (2021). Challenges and Opportunities for Islamic Banking in Indonesia: A Qualitative Study. Islamic Finance Review, 3(2), 56-74. https://doi.org/10.2139/ssrn.3572512
Malik, M. A., & Naeem, M. (2023). Perceptions and Attitudes Towards Islamic Banking: Evidence from Pakistani Consumers. International Journal of Islamic Finance, 15(1), 1-15. https://doi.org/10.1108/IJIF-03-2022-0041
Naim, M. F., & Salim, A. (2020). The Influence of Social Media on the Perception of Islamic Banking: A Study on Malaysian Youth. Journal of Islamic Marketing, 11(4), 921-935. https://doi.org/10.1108/JIMA-05-2019-0093
Rahman, A. A., & Aziz, S. (2021). Factors Influencing Customer Preference for Islamic Banks in Indonesia. International Journal of Islamic and Middle Eastern Finance and Management, 14(1), 115-130. https://doi.org/10.1108/IMEFM-07-2020-0336
Said, M. A., & Alshahrani, A. (2023). The Role of Financial Literacy in Shaping Consumer Attitudes Towards Islamic Banking: A Study from Saudi Arabia. International Journal of Islamic Finance, 15(2), 249-265. https://doi.org/10.1108/IJIF-05-2022-0078
Siti, N. N., & Anwar, S. (2020). Factors Affecting Customer Satisfaction in Islamic Banking: Evidence from Indonesia. Journal of Islamic Finance, 9(1), 50-64. https://doi.org/10.1108/JIF-10-2019- 0125
Zainuddin, Z., & Khattak, S. R. (2024). Understanding Consumer Behaviour Towards Islamic Banking in Emerging Markets: A Qualitative Approach. Journal of Islamic Marketing, 15(1), 30-45. https://doi.org/10.1108/JIMA-10-2022-0199
Zubair, A., & Shamsuddin, A. (2022). Consumer Perceptions of Islamic Banking Services: Insights from a Qualitative Study. International Journal of Islamic Finance, 14(2), 210-227. https://doi.org/10.1108/IJIF-06-2021-0090
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
