1. Home
  2. Vol 2, No 11 (2024)
  3. Prasetiya

Simbol dan Ikon Desain Komunikasi Visual Pada Logo BEM Fakultas Arsitektur dan Desain

Author


Rachma Ade Prasetiya(1Mail), Firlyta Roh Lintang Jelita(2), Maria Zelcy Gadis Luzarnael(3), Jasmine Nur Isniyah(4), Keneisha Sausan Sakha(5), Eni Nurhayati(6),
(1) Universitas Pembangunan Negara (UPN) Veteran Jawa Timur,
(2) Universitas Pembangunan Negara (UPN) Veteran Jawa Timur,
(3) Universitas Pembangunan Negara (UPN) Veteran Jawa Timur,
(4) Universitas Pembangunan Negara (UPN) Veteran Jawa Timur,
(5) Universitas Pembangunan Negara (UPN) Veteran Jawa Timur,
(6) Universitas Pembangunan Negara (UPN) Veteran Jawa Timur,

Mail Corresponding Author
Article Analytic
  [File Size: 178KB]  Language: en
Available online: 2024-12-07  |  Published : 2024-12-07
Copyright (c) 2024 Rachma Ade Prasetiya, Firlyta Roh Lintang Jelita, Maria Zelcy Gadis Luzarnael, Jasmine Nur Isniyah, Keneisha Sausan Sakha, Eni Nurhayati
Article can trace at:

Article Metrics

Abstract Views: 96 times PDF Downloaded: 142 times

Abstract


This research examines the use of symbols and symbols in visual communication design on the logo of the Student Executive Board (BEM) of the Faculty of Architecture and Design, National Development University (UPN) Veteran East Java. The main focus of this research is to identify design elements that reflect the identity, values, vision and mission of the organization through symbols and icons in the logo. The method used in this research is qualitative analysis with a semiotic approach to understand the meaning and messages conveyed through visual language. Based on the research results, the BEM logo design for the Faculty of Architecture and Design, UPN Veteran East Java, combines symbols from the world of architecture and design, reflecting the leadership and innovative spirit that is the hallmark of this student. Apart from that, the logo also reflects the connection between the academic world and real life through simple but meaningful choices of color, shape and visual composition. It is hoped that this research will provide deeper insight into the importance of symbols and emblems in building an effective visual identity for student organizations.


Keywords


Architecture, Organizational Identity, Symbols and, Icons BEM, Visual Communication Design, Visual Language

References


Afina, R. N., Abidin, Y. Z., Muhaemin, E., & Visual, B. (2022). Pengaruh Bahasa Visual Infografis @ Tirtoid Terhadap Minat Mahasiswa Dalam Memperoleh Informasi. 7(September), 267288.

Batubara, C., Safitri, D., Permata Sari, D., Tasya Luthfiah, H., & Utama Putra, B. (2023). Strategi Pengembangan Identitas Visual UMKM Melalui Pembuatan Logo: Studi Kasus Pada Program Kuliah Kerja Nyata (KKN) Di Desa Aras. Bagaskara Utama Putra Journal Of Human And Education, 3(2), 420427.

Fadiah, S. N., & Satriadi. (2024). PERAN WARNA DALAM MENINGKATKAN DAYA TARIK VISUAL LOGO Syafiqah Nur Fadiah Dan Satriadi. PARATIWI: Jurnal Seni Rupa Dan Desain, 3(2), 126134.

Filud Jeannity Lignuma, Sasabila Alfi Rahmatin, Lailatul Mufarihah, Zanul Muttaqin, & Eni Nurhayati. (2024). Analisis Gaya Bahasa Dalam Iklan Komersial Minuman Berkarbonasi. Morfologi: Jurnal Ilmu Pendidikan, Bahasa, Sastra Dan Budaya, 2(1), 342352. Https://Doi.Org/10.61132/Morfologi.V2i1.332

Hario Agung Setiono, & Ratih Pertiwi. (2024). Perancangan Logo Sebagai Identitas Visual Dalam Animasi "JANGKAUAN Dari Jaring Jadi Cuan". Jurnal Ilmiah Sains Dan Teknologi , 2 (12): 7882

Listiana, Y. R. (2021). Dampak Globalisasi Terhadap Karakter Peserta Didik Dan Kualitas Pendidikan Di Indonesia. Jurnal Pendidikan Tambusai, 5(1), 15441550.

Restiawan Permana, & Yusmawati. (2022). Semiotika Visual Logo Bumbu Bamboe Dan Perannya Sebagai Identitas Perusahaan. SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial Dan Humaniora, 8(1), 96103. Https://Doi.Org/10.30738/Sosio.V8i1.11807

Said, A. A. (2019). Mendesain Logo. TANRA: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar, 6(3). Https://Doi.Org/10.26858/Tanra.V6i3.13014

Saputra, IHD, Nastiti , AA., Nabilla , AS., Nugroho, S. ., Wisesa , W. ., & Nurhayati , E. . (2024). PERAN BAHASA DALAM PENGEMBANGAN BRANDING DAN PERSPEKTIF KONSUMEN TERHADAP BRAND SAMSUNG. Sabda: Jurnal Sastra Dan Bahasa , 3 (2), 7079 . Diambil Dari Https://Jurnal.Anfa.Co.Id/Index.Php/Sabda/Article/View/1918.

Udilawaty, S., & Dj Hasan, A. (2022). Desain Komunikasi Visual, Ilmu Komputer. Ilmiah Komputer Grafis, 15(2), 410428. http://journal.stekom.ac.id/index.php/pixel?page410


Refbacks

  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.