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Analisis Penerapan Digital Marketing UMKM Aneka Kue Basah Kaum Jaya

Author


Septiana Wadiyastuti(1Mail), Dedi Mulyadi(2),
(1) Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, UBP Karawang,
(2) Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, UBP Karawang,

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Available online: 2023-06-19  |  Published : 2023-06-19
Copyright (c) 2023 Septiana Wadiyastuti, Dedi Mulyadi
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Abstract


Digital marketing for a company is a very important part at this time. Culinary companies or MSME cakes are no exception, requiring good publications for their business's continuity and progress. In addition to having to compete with other MSMEs with tastes from delicious cakes to good service. In this digital era, many have used the marketplace, making reaching customers from various locations easier. Therefore, as umm kue kue Peru, it is necessary to organize or train to join the marketplace so that it can improve the business of these umm kue kue kuehs. While initially the target market was only targeted at students and the surrounding community, using digital marketing the target market has become wider.


Keywords


Digital Marketing, Marketplace, quality

References


Ariana, 2016; Fadhilah & Pratiwi, 2021; Jamiat & Supyansuri, 2020; Kusuma et al., 2022; Putra et al., 2022

Abdul Aziz, R. (2020). E-Book Digital Marketing Content. E-Book Digital Marketing, 14.

Ariana, R. (2016). No Title No Title No Title. 2(1), 1–23.

Fadhilah, D. A., & Pratiwi, T. (2021). Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing Studi Kasus Usaha Kremes Desa Cibunar Kecamatan Rancakalong. Coopetition : Jurnal Ilmiah Manajemen, XII(1), 17–22.

Jamiat, N., & Supyansuri, C. (2020). Pemanfaatan Digital Marketing Pada Umkm Sukapura Dayeuhkolot Kabupaten Bandung. Atrabis, 6(1), 21–41.

Kusuma, V. A. M., Sahabuddin, Z. A., & Hutasoit, P. S. J. K. (2022). Strategi digital marketing pada usaha mikro dan menengah (UMKM) di masa pandemi Covid-19 melalui pendekatan pemberdayaan ekonomi rakyat. Jurnal Cafetaria, 3(1), 24–35. http://ejurnal.universitas karimun.ac.id/index.php/akuntansi/article/view/492

Putra, M. I. M., Lavianto, S., & Artana, I. M. (2022). Implementasi Analisis Stp (Segmentation, Targeting, Positioning) Pada Usaha Kue Tradisional Djaje. Jurnal Teknik Informasi Dan Komputer (Tekinkom), 5(1), 78. https://doi.org/10.37600/tekinkom.v5i1.482

Abdul Aziz, R. (2020). E-Book Digital Marketing Content. E-Book Digital Marketing, 14.


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