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Analisis User Experience Terhadap Kepuasan Pengguna Menggunakan Heart Framework Pada Aplikasi Grab

Author


Muhammad Noer(1Mail), Ilham Ramadhani(2), Muhammad Ilyasa Mahardhika(3), Anita Wulansari(4),
(1) Sistem Informasi, Fakultas Ilmu Komputer, Universitas Pembangunan Nasional “Veteran” Jawa Timur,
(2) Sistem Informasi, Fakultas Ilmu Komputer, Universitas Pembangunan Nasional “Veteran” Jawa Timur,
(3) Sistem Informasi, Fakultas Ilmu Komputer, Universitas Pembangunan Nasional “Veteran” Jawa Timur,
(4) Sistem Informasi, Fakultas Ilmu Komputer, Universitas Pembangunan Nasional “Veteran” Jawa Timur,

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Available online: 2023-06-16  |  Published : 2023-06-16
Copyright (c) 2023 Muhammad Noer
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Abstract


Grab is an online transportation service provider using an application. This study aims to analyze user experience on user satisfaction in the grab application. By using heart metrics as a research method, 5 indicators are used as benchmarks for calculations such as Happiness, Engagement, Adoption, Retention, and Task Success and utilize the level of usability. With a mixed average value of 0.83 which indicates that the usability level has reached a very high level.


Keywords


Grab, transportation, user experience.

References


Khakim, M. L., & Sharif, O. O. (2018). Analisis User Experience Aplikasi Go-Jek Menggunakan Heart Metrics. eProceedings of Management, 5(1).

Trenggono, B. W., Faroqi, A., & Wulansari, A. (2022). Penerapan Metode Heart Metrics dalam Menganalisis User Experience Aplikasi E-Learning. Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi, 11(2), 471-482.

Rizky, V., Suryanto, T. L. M., & Safitri, E. M. (2021). Analisis User Experience Pengguna Aplikasi KAI Access Berdasarkan Alat Ukur Heart Metrics. Jurnal Informatika Dan Sistem Informasi, 2(2), 244-254.

Armanda, D. F., Pratama, A., & Suryanto, T. L. M. (2023). Analisis User Experience Terhadap Website E-Learning Disty (DILAN) Menggunakan HEART Metrics. Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi, 12(1), 31-40.

Jannah, A. M., Suryanto, T. L. M., & Pratama, A. (2022). Pengukuran User Experience Terhadap Penggunaan Aplikasi SIMVONI dengan Pendekatan Metode HEART. EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi, 12(1), 34-39.


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