Pengaruh Promosi Online Terhadap Keputusan Konsumen Pada Pembelian Kosmetik di Online Shop

Jumawan J, Aditya Aji Nugroho, Lola Kambuno, Putri Ayu Shayekti Melani, Tantri Aprilia, Zizka Amelia Putri

Abstract

Promotion is a marketing strategy that attempts to encourage demand. Promotion is the company's main means of introducing products in a marketing strategy process. There are many media that can be used today to promote products, for example online promotions based on social media, websites, and e-commerce applications. There are many factors that can encourage consumers to make decisions to buy products, including online promotional strategies for consumer decisions regarding purchasing cosmetics, especially in online shops. This research aims to determine the effect of online promotions on consumer decisions when purchasing cosmetics in online shops. This research uses qualitative methods and searches for data and collects data from previous research as reference material. The results of this research show that online promotions have a significant effect on consumer decisions to purchase cosmetics in online shops. Therefore, companies that sell cosmetics can improve their online promotion-based promotional strategies to get more profitable results.

Keywords

online promotion, buying decision, online shop

Full Text:

PDF

References

Achmad Jamaludin, Z. A. (2015). PENGARUH PROMOSI ONLINE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Administrasi Bisnis (JAB)|Vol. 21 No. 1 April 2015|, 21, 1-8.

Alimudin, A. R. (2018). Analysis Of The Relationship Between Prices, Promotions, Variants Of Products And Sales Volume In Lego Brand Toy Products In Grand City Surabaya. VOLUME 19 I NOMOR 1 I DESEMBER 2018, 19, 24-30.

Ardiansyah, T. (2020). MODEL PLATFORM e-COMMERCE DALAM MENDUKUNG KESUKSESAN UMKM DI INDONESIA .

Bate’e, M. M. (2019). Pengaruh Media Sosial Terhadap Keputusan Pembelian Di Toko Kaos Nias Gunungsitoli. Jurnal Ekonomi & Ekonomi Syariah Vol 2 No 2, Juni 2019, 2, 313-324.

Cristina Emaeli Pangemanan, S. J. (2022). PENGARUH DUKUNGAN SELEBRITI DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PRODUK KOSMETIK MAYBELLINE DI KOTA MANADO. Vol.10 No.4 Oktober 2022, 10, 434-443.

Deru R. Indika, C. J. (2017). MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN. Volume 01, Nomor 01, Juni 2017, 01, 25-32.

Dinda Sekar Puspitarini, R. N. (2019). PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI. Volume 3 Nomor 1 | Juni 2019, 3, 71-80.

Gayatri Hutami Putri, B. P. (2018). Pengaruh Endorsement Selebriti Instagram terhadap Minat Beli Remaja Putri.

Helmi Yendra Putri, A. P. (2022). PENGARUH PROMOSI MEDIA SOSIAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK KOSMETIK POND’S. Jurnal Ilmu Administrasi Bisnis, Vol. 11, No. 2, 2022, 11, 359-369.

Kelvin Prilano, A. S. (2020). PengaruhHarga, Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada. Journal of Business and Economics Research (JBE), Vol 1, No 1, Februari 2020, 1, 1-10.

Prilano, K. S. (2020). Pengaruh Harga, Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada. Journal of Business and Economics Research (JBE), vol 1 2020, 1, 1-10.

Purbohastuti, A. W. (2017). EFEKTIVITAS MEDIA SOSIAL SEBAGAI MEDIA PROMOSI. Vol. 12, No. 2, Oktober 2017, 12, 212-231.

Purnama, I. (2020). Pengaruh Promosi Online Dan Endorserment Selebgram Terhadap Minat Beli Konsumen. Vol 1 No 2 : Juli 2020, 1, 14-20.

Riyanto Setiawan Suharsono, R. P. (2019). Pengaruh Promosi Media Online terhadap Keputusan Pembelian Produk Hijab. Volume 1, Nomor 2, Februari 2019, 1, 41-54.

Selamet Fuadi, F. K. (2023). Pengaruh Pemasaran Online dan Offline terhadap Minat Beli Konsumen pada Toko Jaya Bakery Kota Magelang.

DOI: https://doi.org/10.5281/zenodo.11239292

Refbacks

  • There are currently no refbacks.