Analisis Media Monitoring Terhadap Popularitas Evos Esports pada Bulan Maret 2024

Tiara Harjono Putri, Centurion Chandratama Priyatna

Abstract

The esports industry is rapidly growing in Indonesia. This can be seen from data provided by the Indonesia Esports Premier League (IESPL), which ranks Indonesia 12th in the global gaming market, with a total of 62.1 million active gamers. The increasing growth of the esports industry reflects the rising popularity of esports in Indonesia. One highly popular esports club is Evos Esports, which has proven its prominence through numerous international tournament victories. Evos' popularity is also evident from its large following on TikTok, YouTube, Instagram, and Facebook, totaling more than 6 million followers. This underscores the need for media monitoring aimed at brand insight monitoring. The research methodology used in this study is a case study approach with a descriptive qualitative approach. Data collection techniques utilize media monitoring analytical tools such as Brand24. Information is collected using segmentation based on time, with data gathered from platforms including Twitter, TikTok, videos, news, podcasts, forums, blogs, and websites. The results of this study indicate that the popularity of Evos Esports increased in March 2024 due to its participation in the Mobile Legends Professional League Indonesia Season 13 (MPL ID).

Keywords

Media Monitoring, Brand24, Evos Esports, MPL ID

Full Text:

PDF

References

Fahmi, A. M. (2022). E-Sport Menjadi Salah Satu Cabang Olahraga. Jurnal Edukasimu, 2(3).

Ridwan, M., Suhar, A. M., Ulum, B., & Muhammad, F. (2021). Pentingnya penerapan literature review pada penelitian ilmiah. Jurnal Masohi, 2(1), 42-51.

Dewi, M. S. (2022). STRATEGI MEDIA MONITORING PADA PEMBERITAAN COVID-19 DI MEDIA DARING: Langkah Preventif Biro Humas Pemprov Jabar Dalam Mendeteksi Berita Hoax Mengenai Covid-19. MEDIALOG: Jurnal Ilmu Komunikasi, 5(1)

Sakti, R. B., & Sinduwiatmo, K. (2023). ANALISIS FRAMING PEMBERITAAN TRAGEDI KANJURUHAN DI MEDIA PEMBERITAAN ONLINE (STUDI ANALISIS FRAMING WILLIAM A. GAMSON). Metacommunication; Journal of Communication Studies, 8(1), 104-124.

Saputra, D. A. RESPONSIVITAS PENGGUNA INTERNET TERHADAP KEBIJAKAN PPKM LEVEL MELALUI PENDEKATAN ANALISIS SENTIMEN DI MEDIA SOSIAL.

Ratnasari, E. (2021). Analisis Sentimen Kepala Daerah Terpilih Jelang dan Pasca Pelantikan Resmi Sebagai Pemimpin Daerah Terpilih pada Kontestasi Pemilihan Kepala Daerah 2020. DIALEKTIKA KOMUNIKA: Jurnal Kajian Komuikasi dan Pembangunan Daerah, 9(1), 96-117.

Hutagalung, S., Tina Kartika, T., & Suciska, W. (2023). Media Monitoring Analysis of Government Image in Infrastructure Development in Indonesia. Jurnal Komunikasi, 15(1).

Agatha, G., Susilo, D., & Juliadi, R. (2023). How did the company respond to reviews on twitter? Es the indonesia'case. Jurnal Studi Komunikasi, 7(1), 105-133.

Tanuwijaya, W. A. (2019). Perancangan Interior Stadion Esports Berbasis Teknologi Gesture Recognition Dan 3d Hologram (Doctoral dissertation, Universitas Komputer Indonesia).

Bramantya, B. (2011). Esport Community Center di Semarang (Doctoral dissertation, Jurusan Arsitektur Fakultas Teknik Undip).

Turnip, B. R., & Hukom, A. (2023). Pengaruh Perkembangan Industri Esports Terhadap Pertumbuhan Ekonomi Indonesia. CEMERLANG: Jurnal Manajemen dan Ekonomi Bisnis, 3(2)

Marta, R. F., Prasetya, A. A., Laurensia, B., Stevani, S., & Syarnubi, K. L. (2020). Imbalance identity in E-sports news intersectionality on covid-19 pandemic situation. Jurnal ASPIKOM, 5(2), 206-218.

Kusuma, I. K. A. H. J. Analisis Video Likes to Video Views Ratio Instagram Pada 7 Tim Esports Tersukses di Indonesia.

Scholz, T. M., Scholz, T. M., & Barlow. (2019). eSports is Business (Vol. 15). Springer International Publishing.

Olimid, D. A., & Olimid, A. P. (2024). A Multilevel Analysis of Human Development and Demographic Topics: Monitoring Trends and Feeds Using Brand24 and Mermaid Live Editor. Revista de Științe Politice. Revue des Sciences Politiques• No, 81, 92-103.

Evos Esports.(2024). Diakses pada 20 Maret, 2024, dari https://www.evos.gg/

MPL ID.(2024). Diakse pada 15 Maret 2024, dari https://id-mpl.com/

Brand24.(2024). Diakses pada 31 Maret 2024, dari https://brand24.com/

DOI: https://doi.org/10.5281/zenodo.11099237

Refbacks

  • There are currently no refbacks.