Sales Promotion dan Online Customer Review’s Terhadap Impulsive Buying Dazzle Me Pada Fitur Tiktok Shop

Vichel Audrea Tesalonika, Madeleine M, Jenice Prettycia Salim, Virly Wijaya

Abstract

The purpose of this study is to find out how much influence Sales Promotion and Online Customer Review's on Impulsive Buying of Dazzle Me products on the Tiktok Shop application. The population in this study is TikTok application users who have purchased Dazzle Me products on the TikTok Shop application with samples determined through non-probability sampling techniques, namely purposive sampling with 100 respondents. The results of this study show that Sales Promotion and Online Customer Review's each partially have a significant positive effect on Impulsive Buying of Dazzle Me products on Tiktok Shop

Keywords

Sales Promotion, Online Customer Review’s, Impulsive Buying, Dazzle Me

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References

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DOI: https://doi.org/10.5281/zenodo.10573502

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