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Pemberdayaan Usaha Mikro Kecil Menengah (UMKM) Berbasis Digital di Kelurahan Karawaci Kota Tangerang

Author


Arif Ginanjar Suryatman(1Mail), Tina Hernawati Suryatman(2),
(1) Universitas Muhammadiyah Tangerang, Indonesia
(2) Universitas Muhammadiyah Tangerang, Indonesia

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Available online: 2025-08-23  |  Published : 2025-08-23
Copyright (c) 2025 Arif Ginanjar Suryatman, Tina Hernawati Suryatman
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Abstract


The impact of the rapid development of information and communication technologies affects various activities in human life, one of the affected is the Micro, Small and Medium Enterprises (MSMEs) sector, in sustaining and developing businesses becoming better must utilize technology . The issue that arises at the moment many of the MSME actors still have minimal knowledge in terms of technology. The purpose of this service to the community is to improve digital literacy by providing training to MSME actors in terms of utilization of communication information technology. The method of service to the community is through training to SME performers in Karawaci Village Karawaci District Tangerang City along with the activities of Real Work Lecture. As a result of the training activities participants understood and could practice marketing through electronic media, which was subsequently conducted accompaniment for one week post training.


Keywords


Engagement, Training, Digital Literacy, SMEs

References


Undang-undang Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah.

Peraturan Pemerintah Nomor 17 Tahun 2013 tentang Pelaksanaan Undang-undang Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah.

Peraturan Pemerintah Nomor 7 Tahun 2021 tentang Kemudahan, Perlindungan, dan Pemberadayaan UMKM.

Peraturan Daerah Kota Tangerang Nomor 7 Tahun 2022 tentang Perlindungan dan Pemberdayaan Usaha Mikro.

Peraturan Walikota Tangerang Nomor 9 Tahun 2019 tentang Pemberdayaan Dan Perlindungan Usaha Mikro.

Marpaung, A.P., Hafiz, M.S., Koto, M., Dari, W. (2021).Strategi Peningkatan Kapasitas Usaha Pada UMKM Melalui Digital Marketing, Prosiding Seminar Kewirausahaan, 2(1), 294-300.

Samsudin, A., Nugroho, R, H., Fitri A., I.P., Putri A (2023) Analisis Pengaruh Harga, Brand Image, dan Digital Marketing terhadap Keputusan Pembelian pada Produk Mc Donalds El-Mal: Jurnal Kajian Ekonomi dan Biasnis Islam, 4(4), 1155-1162.


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