Author
Natasya Putri(1
), Elvina Triya Rahmahnusiya(2), Ockto Alfajri(3), Khozin Zaki(4), Yetti Afrida Indra(5),
(1) Program Studi Ekonomi Syariah, Universitas Islam Negeri Fatmawati Sukarno Bengkulu,
(2) ,
(3) ,
(4) ,
(5) ,
Corresponding Author
| Article Analytic |
Available online: 2025-05-27 | Published : 2025-05-27
Copyright (c) 2025 Natasya Putri
Article can trace at:
Article Metrics
Abstract Views: 86 times
PDF Downloaded: 62 times
Abstract
Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in empowering rural communities. Leny Bumpak Tenun, as one of the MSMEs, has challenges in expanding its market reach due to limited digital marketing strategies and product innovation. This community service activity aims to support the development of Leny Bumpak Tenun through marketing strategies, namely creating a website as a digital promotional media, implementing a bazaar to introduce and sell products directly, and knitting craft training to increase product variety and empower local communities. The implementation method includes creating a website that displays a product catalog and ordering system, technical training in website management, and knitting training that produces creative products such as key chains and accessories. The results of the activity showed an increase in brand awareness, community skills, and wider market potential, making this approach effective in supporting the sustainability of locally-based MSMEs.
Keywords
References
Ariska, Nenda, Romi Adetio Setiawan, Adi Setiawan, and Khozin Zaki, Implementasi Proses Sertifikasi Halal Self Declare Dalam Mendukung Pertumbuhan UMKM, Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 4.4 (2024), 808
Bano, Renyarosari, Seran Elia, and Sundari Muinah, Strategi Pemasaran Yang Unik : Mengoptimalkan Kreativitas Dalam Menarik Perhatian Konsumen, Jurnal Mirai Management, 8.1 (2023), 206
Budi, Agung Setia, Pendampingan Pemasaran Syariah Pada Home Industry Kerupuk Kulit Sapi Di Desa Sawah Kecamatan Muara Pinang Kabupaten Empat Lawang Provinsi Sumatera Selatan (Universitas Islam Negeri Fatmawati Soekarno Bengkulu, 2024)
Haq, Habil, Nurlaili, Adinda Kumala Sari, Baiq Ilil Yuhinis, Iqbal, M. Arman Adhi Wicaksana, and others, PENERAPAN DIGITAL MARKETING SEBAGAI UPAYA UNTUK MENINGKATKAN PENDAPATAN UMKM: STUDI KASUS PEMASARAN KAIN TENUN DI DESA PRINGGASELA, Jurnal Wicara Desa, 2.September (2024), 364
Mawaddah, Rona Octavia, and Yanda Bara Kusuma, Pendampingan Pada Masyarakat Dalam Peningkatan Pendapatan Melalui Program Bazar Ramadhan Di Desa Laweyan Assistance To The Community In Increasing Income Through The Ramadhan Bazar Program In Laweyan Village, Jurnal Masyarakat Mengabdi Nusantara (JMMN), 2.3 (2023), 9091
Nurfadila, Meysa, Fanya Putri Cahyani, Afika Dwi Rahayu, Tiyas Nur Azizah, Risna Widya Rachmalia, Haris Mahmudi, and others, Upaya Peningkatan Strategi Pemasaran Digital Marketing Pada Penjualan Kain Tenun Ikat Di Desa Bandar Kidul Melalui Media Sosial Instagram Dan Tiktok, Proceedings of The National Conference on Community Engagement, 1.1 (2024), 1078
Pribadi, Teddy, Patar Marbun, and Marali Banjarnahor, Sosialisasi Strategi Efektif Pemasaran UKM Faisal Jaya Gorden , Di Kecamatan Medan Amplas, Journal of Human And Education, 4.6 (2024), 36263
Wahyuni, Tri, Miti Yarmunida, and Debby Arisandi, Kesadaran Halal Masyarakat Terhadap Produk UMKM Makanan Di Kota Bengkulu, Jurnal Ilmiah Universitas Batanghari Jambi, 22.3 (2022), 1378
Refbacks
- There are currently no refbacks.
