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Pengaruh Konsumen Dalam Keputusan Pembelian Produk Melalui Tiktokshop

Author


Karina Ristiyana(1Mail), Dedi Mulyadi(2),
(1) Program Studi Manajemen, Fakultas Ekonomi dan Bisnis,Universitas Buana Perjuangan Karawang, Indonesia
(2) Program Studi Manajemen, Fakultas Ekonomi dan Bisnis,Universitas Buana Perjuangan Karawang,

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Available online: 2023-06-21  |  Published : 2023-06-21
Copyright (c) 2023 Karina Ristiyana, Dedi Mulyadi
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Abstract


This study aims to determine the effect of using the Tiktok application on consumer purchasing decisions for products at Tiktokshop. The method used in this research is a quantitative method. the type of research used is research research with the method of distributing questionnaires. the sample in this study was 100 respondents and data processing using SPSS. This research has met the validation and reliability requirements. The variables used in this study are purchasing decision variables and the independent variable, namely the Tiktokshop application. The results of the study concluded that the use of the Tiktokshop Application has a positive effect on product purchasing decisions through Tiktokshop.

 


Keywords


product purchasing decisions, Tiktokshop

References


Eka putri, G. (n.d.). Faktor-Faktor Mempengaruhi Keputusan Pembelian Produk Fashion Secara Online Melalui E-Commerce.

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Martini budi & Dewi candra. (2021). PENGARUH MEDIA PROMOSI TIKTOK TERHADAP KEPUTUSAN PEMBELIAN KONSUEN. 38–54.

rahmawati, wiendy. (2023). Minat konsumen membeli produk online melalui tiktokshop ditinjau dari kepercayaan,kualitas dan pengiriman barang. JSR, 1(3), 39–47.

Septi haryani, D. (2019). Pengaruh periklanan dan promosi penjualan terhadap keputusan pembelian pada perumahaan griya puspandari asri tanjungpinang. 8(1), 54–70


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