1. Home
  2. Vol 2, No 3 (2023)
  3. Oktaviani

Keputusan Pembelian Produk di Shopee Terhadap Mahasiswa Manajemen Angkatan 2020 Universitas Buana Perjuangan Karawang

Author


Dini Oktaviani(1Mail), Dedi Mulyadi(2),
(1) Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Indonesia
(2) Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang,

Mail Corresponding Author
Article Analytic
  [File Size: 430KB]  Language: en
Available online: 2023-06-20  |  Published : 2023-06-20
Copyright (c) 2023 Dini Oktaviani, Dedi Mulyadi
Article can trace at:

Article Metrics

Abstract Views: 200 times PDF Downloaded: 345 times

Abstract


The research objective is to find out how people can easily use the Shopee application to make a purchase decision. The method used in this study was to send a questionnaire to students at the University of Buana Perjuangan Karawang Management 2020 with 100 respondents who had shopped on the Shopee platform. The results of the study show that there is an increase in online shopping by male consumers at Buana Perjuangan University, Karawang Management 2020 and from an age group. With a comparison of prices and product quality between online shop platforms, it can affect purchasing decisions by consumers. This is influenced by the many online shops that sell goods by live streaming which can attract the attention of consumers where it can be a product purchase decision. With so many consumers making product purchase decisions at Shopee due to the very easy use of the Shopee platform, making transactions easily, and the many options for payment such as COD, as well as through partners/agents and others, this makes the Shopee platform an advantage.


Keywords


Purchase decision, Shopee, Product

References


Alifa, Islah & Normansyah, I. (2020). Pengaruh Sharia Compliance, Good Corporate Governance Dan Kompetensi Amil Zakat Terhadap Pengelolaan Dana Zakat (Studi Kasus Pada Baznas (BAZIS) DKI Jakarta). Metode Penelitian, 32–41. http://repository.stei.ac.id/2118/

Brama Kumbara, V. (2021). Determinasi Nilai Pelanggan Dan Keputusan Pembelian: Analisis Kualitas Produk, Desain Produk Dan Endorse. Jurnal Ilmu Manajemen Terapan, 2(5), 604–630. https://doi.org/10.31933/jimt.v2i5.568

Enre, A. E., Hutagalung, D., Simbolon, H. A., & Ong, M. T. (2020). Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian CV Obor Pematangsiantar. Owner, 4(1). https://doi.org/10.33395/owner.v4i1.173

Kotler Philip, A. G. (2013). Prinsip-prinsip Pemasaran, Edisi ke-12. Erlangga.

Kusmayadi, M., & Saraswati, T. G. (2022). Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kaos Five Review Di Lazada Selama Pandemi Covid-19. EProceedings …, 9(2), 701–706. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/17599%0Ahttps://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/download/17599/17469

Kuswanto, H. (2021). Faktor Keputusan Pembelian Konsumen Berdasarkan Citra Merek, Persepsi Waktu, dan Layanan Purna Jual di Trading Company PTA (Kajian Studi Literatur Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 2(2), 957–966.

Mathematics, A. (2016). 済無No Title No Title No Title. 1–23.

Soetanto, J. P., Septina, F., & Febry, T. (2020). Pengaruh Kualitas Produk Dan Keragaman Produk Terhadap Keputusan Pembelian Produk Amondeu. Performa, 5(1), 63–71. https://doi.org/10.37715/jp.v5i1.1303


Refbacks

  • There are currently no refbacks.