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Reformulasi Analisis Sosial Dakwah: Menuju Model Transformatif dalam Masyarakat Digital-Algoritmik

Author


Dela Rahmadani(1Mail), Ali Hasan Siswanto(2),
(1) Program Studi Bimbingan dan Konseling Islam, Fakultas Dakwah, Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember,
(2) Program Studi Bimbingan dan Konseling Islam, Fakultas Dakwah, Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember,

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Available online: 2026-09-27  |  Published : 2026-09-27
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Abstract


The transformation of the digital-algorithmic society has reshaped how da'wah is produced, distributed, received, and negotiated, while simultaneously creating epistemological and methodological challenges for the social analysis of da'wah. Dominant approaches tend to conceptualize da'wah as a process of message transmission between the da'i and mad'u, making them insufficient to explain the interaction among social structures, human agency, power relations, digital platforms, and algorithmic mediation. Meanwhile, research on digital da'wah has expanded rapidly but remains fragmented across communication studies, digital religion, and media studies. This article aims to reformulate the social analysis of da'wah through the development of the Transformative Da'wah Social Analysis Model (MAST-Dakwah). The study employs a qualitative-conceptual approach through an integrative critical literature review and theoretical synthesis. The analysis draws on Islamic Studies, structure-agency theory, Bourdieu's field and capital theory, Foucault's theory of power and knowledge, network society theory, digital religion, platformization, and social transformation. The article argues that the analysis of da'wah needs to move from a transmission paradigm toward a transformative paradigm that integrates Islamic normativity, social structures, actor agency, power relations, algorithmic mediation, and transformational outcomes. MAST-Dakwah consists of six interrelated dimensions: Islamic normativity, social structure, actors and agency, power relations, platform-algorithmic mediation, and social transformation.

Keywords


social analysis of da'wah; transformative da'wah; Islamic Studies; digital religion; algorithms; religious authority; social transformation.

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