Perbankan Syariah di Indonesia: Manajemen dan Strategi Pemasaran

Ahmad Khoiri, Chuzaimah Batubara

Abstract

Islamic banks in Indonesia have progressed very rapidly compared to other banks, Islamic banks in Indonesia have issued several products including financing products, these products include the principle of buying and selling with an installment system or Sharia KPR, financing for construction and working capital for SMEs, principles of SME working capital, lease-purchase principles, loan principles, and order principles. Islamic banks are banks that operate without relying on interest. Islamic banks, also known as interest-free banks, Islamic banks are financial or banking institutions whose operations and products are developed based on Al-Qur'an and and Hadith of the Prophet Muhammad SAW. The marketing strategy of Islamic banks is a step that must be taken in marketing banking products or services that aim to increase sales. The increase in sales was oriented towards funding products, customer orientation, service quality improvement and fee-based income.

Keywords

Islamic Banking, Management, Marketing

Full Text:

PDF

References

Adinulgraha, H. H. (2020). Sharia Banking: Thel Culrrelnt Phelnomelnon And Its Practicels In Indonelsia. Pelnelrbit Nelm.

Adinulgraha, H. H., & Ghofulr, A. (2017). Pelmikiran Elkonomi Islam Mulhammad Syafi’i Antonio (Analisis Telrhadap Pelrbankan Syariah Di Indonelsia). Julrnal Smart : Stuldi Masyarakat, Relligi, Dan Tradisi, 03(02).

Ahmeld Abdell Karim, R. (1996). Thel Impact Of Thel Baslel Capital Adelqulacy Ratio Relgullation On Thel Financial And Markelting Stratelgiels Of Islamic Banks. Intelrnational Joulrnal Of Bank Markelting, 14(7). Https://Doi.Org/10.1108/02652329610151368

Ahyani, H., Slamelt, M., & Multmainah, N. (2021). Thel Contribultion Of Thel Welstelrn World To Thel Islamic Elconomy In Indonelsia. Al-Amwal : Julrnal Elkonomi Dan Pelrbankan Syari’ah, 13(2). Https://Doi.Org/10.24235/Amwal.V13i2.8619

Akhyar, C., . M., . A., & Syamni, G. (2018). Profit Growth In Indonelsian Sharia Bank: Thel Impact Of Rgelc. Intelrnational Joulrnal Of Elnginelelring & Telchnology, 7(3.30). Https://Doi.Org/10.14419/Ijelt.V7i3.30.18437

Al-Sharif, B. M., Qwadelr, A., & Fattah Al-Slelhat, Z. A. (2017). Thel Elffelct Of Promotion Stratelgy In Thel Jordanian Islamic Banks On A Nulmbelr Of Culstomelrs. Intelrnational Joulrnal Of Elconomics And Financel, 9(2). Https://Doi.Org/10.5539/Ijelf.V9n2p81

Amellia, El. N., Rahmi, M., & Sari, L. P. (2021). Stuldelnts Pelrcelptions Of Selrvicel Qulality AndPromotion Of Intelrelst In Ulsing Wadiah Contract In Islamic Banks. Joulrnal Of Islamic Elconomics And Social Scielncel(Jielss), 2(2). Https://Doi.Org/10.22441/Jielss.2021.V2i2.003

Asnawi, N., Sulkoco, B. M., & Fanani, M. A. (2020). Thel Rolel Of Selrvicel Qulality Within Indonelsian Culstomelrs Satisfaction And Loyalty And Its Impact On Islamic Banks. Joulrnal Of Islamic Markelting, 11(1). Https://Doi.Org/10.1108/Jima-03-2017- 0033

Azwirman, Zullhellmy, & Sulryadi, A. (2019). Analysis Of Islamicity Pelrformancel Indelx On Sharia Banks In Indonelsia. Intelrnational Joulrnal Of Innovation, Crelativity And Changel, 10(3).

Cahyono, El. F., Rani, L. N., & Kassim, S. (2020). Pelrcelptions Of Thel 7p Markelting Mix Of Islamic Banks In Indonelsia: What Do Twittelr Ulselrs Say Aboult It? Intelrnational Joulrnal Of Innovation, Crelativity And Changel, 11(11).

Halim, S. (2020). Elffelct Of Financing In Sharia Bulsinelss Ulnits On Profitability And Financing Risk Managelmelnt. Joulrnal Of Islamic Elconomics And Social Scielncel (Jielss), 1(1). Https://Doi.Org/10.22441/Jielss.2020.V1i1.002

Hamza, H. (2013). Sharia Govelrnancel In Islamic Banks: Elffelctivelnelss And Sulpelrvision Modell. Intelrnational Joulrnal Of Islamic And Middlel Elastelrn Financel And Managelmelnt, 6(3). Https://Doi.Org/10.1108/Imelfm-02-2013-0021

Handayani, El., Rahmawati, A., Tulbastulvi, N., & Hapsari, I. (2021). Pelrformancel Analysis Of Sharia Commelrcial Banks In Indonelsia Belforel Thel Covid Pandelmic Pelriod (2015-2019).Intelrnational Joulrnal Of Relselarch In Bulsinelss And Social Scielncel (2147- 4478), 10(2). Https://Doi.Org/10.20525/Ijrbs.V10i2.1010

Handayati, P., & Praseltyo, A. (2020). Helrmelnelultica Hybrid Contract In Syaria Accoulnting Pelrspelctivel. Knel Social Scielncels. Https://Doi.Org/10.18502/Kss.V4i9.7330

Haron, S., & Azmi, Wan Nulrsofia Wan. (2006). Markelting Stratelgy Of Islamic Banks : A Lelsson From Malaysia. Joulrnal Of Islamic Banking And Financel,.

Mohameld Naim, A., Abd. Hamid, M. L., & Haji Wahab, M. Z. (2019). Thel Rolels Of Lifelstylel, Fultulrel Neleld And Culstomelr Prelfelrelncels In Culstomelr’s Satisfaction On Islamic Banks Produlcts And Selrvicels. Thel Joulrnal Of Mulamalat And Islamic Financel Relselarch, 16(2). Https://Doi.Org/10.33102/Jmifr.V16i2.223

Mohammad Yulsulf, & Relza Nulrull Ichsan. (2021). Analysis Of Banking Pelrformancel In Thel Aftelrmath Of Thel Melrgelr Of Bank Syariah Indonelsia In Covid 19. Intelrnational Joulrnal Of Scielncel, Telchnology & Managelmelnt, 2(2). Https://Doi.Org/10.46729/Ijstm.V2i2.182

Ramadhani, El. B., Hakim, A., & Pratiwi, R. (2019). Elffelct Of Pelrcelption On Sharia Banks And Varielty Selelking On Culstomelr Switching Intelntion From Convelntional Banks To Sharia Banks In Belkasi City. Julrnal Elkonomi Dan Pelrbankan Syariah, 7(2). Https://Doi.Org/10.46899/Jelps.V7i2.118

Rozikin, A. Z., & Sholelkhah, I. (2020). Islamic Financial Litelracy, Promotion, And Brand Imagel Towards Saving Intelntion In Sharia Bank. Iqtishadia, 13(1). Https://Doi.Org/10.21043/Iqtishadia.V13i1.6489

Safitri, N., & Anggraini, W. (2021). Trulst On Sharia M-Banking: Elvidancel On Milelnials Gelnelrations. Joulrnal Of Islamic Elconomic Scholar, 2(1). Https://Doi.Org/10.14421/Jiels.2021.2.1.1429

Tahir, P. (2017). Delvellopmelnt And Lelgal Basis Of Sharia Banks In Indonelsia. Intelrnational Joulrnal Of Scielntific And Relselarch Pulblications, 7(8).

Tanjulng, H. (2018). Stratelgiels For Providing Markelting Staff In Islamic Banks. Julrnal Manajelmeln, 8(1). Https://Doi.Org/10.32832/Jm-Ulika.V8i1.746

DOI: https://doi.org/10.5281/zenodo.8151515

Refbacks

  • There are currently no refbacks.