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Bisnis Plan Obat Lambung Fitovarmaka Estomac Health di Indonesia

Author


Dera Hardiansyah(1Mail), Fiska Noerina Hidayat(2), Vania Sucahyaningsih(3), Hasim H(4),
(1) Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Sastra, Universitas Kebangsaan Republik Indonesia, Bandung, Indonesia,
(2) Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Sastra, Universitas Kebangsaan Republik Indonesia, Bandung, Indonesia,
(3) Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Sastra, Universitas Kebangsaan Republik Indonesia, Bandung, Indonesia,
(4) Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Sastra, Universitas Kebangsaan Republik Indonesia, Bandung, Indonesia,

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Available online: 2026-01-17  |  Published : 2026-01-17
Copyright (c) 2026 Dera Hardiansyah, Fiska Noerina Hidayat, Vania Sucahyaningsih, Hasim H
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Abstract


The growth of herbal supplement products in Indonesia continues to increase, and EstomacHealth is one such supplement product. This article aims to examine the development and marketing strategies of EstomacHealth through a digital marketing communication approach, particularly by utilizing Key Opinion Leaders (KOL), Key Opinion Consumers (KOC), and Live E-Commerce. The findings show that the combination of health education, KOL credibility, KOC authenticity, and real-time interaction through live streaming can enhance consumer trust, brand awareness, and product sales potential. With positioning as a safe, modern, and affordable herbal gastric supplement, EstomacHealth has strong potential to grow amid competition in Indonesias digital health market. Appropriate and sustainable marketing communication strategies are the key factors in building consumer loyalty and achieving long-term business growth.

Keywords


digital marketing communication, herbal supplements, gastric health, KOL, KOC, live e-commerce.

References


Hardiansyah, D., Hidayat, F. N., Sucahyaningsih, V., & Hasim. (2025). Business plan obat lambung fitofarmaka Estomac Health di Indonesia. Bandung, Indonesia: Program Studi Ilmu Komunikasi, Universitas Kebangsaan Republik Indonesia.

Influencer Marketing Hub. (2023). Benchmark report: The effectiveness of key opinion consumers (KOC) and key opinion leaders (KOL) in the health industry.

Kotler, P., & Armstrong, G. (2021). Principles of marketing (18th ed.). Pearson Education.

PT Ultratrend Biotech Indonesia. (2024). Spesifikasi teknis produksi dan standar purifikasi kitosan untuk suplemen kesehatan.

Shopee Indonesia. (2024). Panduan penjualan produk kesehatan melalui platform e-commerce dan sistem pembayaran terintegrasi.

TikTok Indonesia. (2024). Internal report: Live e-commerce trends and the impact of health education on Gen Z purchasing decisions.

Asosiasi E-Commerce Indonesia. (2024). Laporan pertumbuhan e-commerce di Indonesia.

Jurnal Penelitian Kitosan. (n.d.). Kajian ilmiah kemampuan kitosan sebagai serat alami dalam menciptakan lapisan pelindung dinding lambung dan regenerasi mukosa.


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