1. Home
  2. Vol 4, No 1 (2026)
  3. Vientiany

Analisis Studi Kelayakan Bisnis pada Usaha Chicken Holic

Author


Dini Vientiany(1), Dhea Putri Adhelia(2Mail), Maheza Shaqina(3), Nabilah Azzahra Amin Br Ginting(4),
(1) Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara,
(2) Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara,
(3) Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara,
(4) Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara,

Mail Corresponding Author
Article Analytic
  [File Size: B]  Language: en   [File Size: 262KB]  Language: en
Available online: 2026-01-16  |  Published : 2026-01-16
Copyright (c) 2026 Dhea Putri Adhelia, Maheza Shaqina, Nabilah Azzahra Amin Br Ginting, Dini Vientiany
Article can trace at:

Article Metrics

Abstract Views: 24 times Untitled Downloaded: 0 times PDF Downloaded: 4 times

Abstract


This study aims to evaluate the business feasibility of Chicken Holic, a modern crispy chicken outlet targeting students and young workers. The research methodology involves a comprehensive business feasibility study approach, covering various aspects such as market and marketing, legal, technical and operational, managerial, financial, sharia and halal, socio-economic, and environmental aspects. Information was collected through a survey of 57 respondents and analysis of relevant documents. The findings indicate that Chicken Holic is highly feasible from a financial perspective, with a BEP of 49 servings per day, a net profit of IDR 15,350,000 per month, an ROI of 614% per year, and an investment return period of 1.95 months. In terms of the market, 64.9% of respondents considered the product price to be standard and affordable. This business is also in line with sharia principles, as it uses halal-certified raw materials, has a positive social impact through the employment of local workers, and adopts environmentally friendly waste management practices. Based on the analysis conducted, Chicken Holic is deemed feasible to operate with significant growth potential.

Keywords


business feasibility study, crispy chicken, fast food, financial analysis, ROI.

References


Assauri, S. (2018). Manajemen pemasaran: Dasar, konsep, dan strategi. Rajawali Pers.

Badan Pusat Statistik. (2024). Statistik industri makanan dan minuman Indonesia. Badan Pusat Statistik.

Husnan, S., & Muhammad, S. (2014). Studi kelayakan proyek bisnis. UPP STIM YKPN.

Kasmir, & Jakfar. (2019). Studi kelayakan bisnis (Rev. ed.). Kencana.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson Education.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

Peraturan Pemerintah Republik Indonesia Nomor 5 Tahun 2021 tentang Penyelenggaraan Perizinan Berusaha Berbasis Risiko. (2021).

Porter, M. E. (2015). Competitive advantage: Creating and sustaining superior performance. Free Press.

Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Undang-Undang Republik Indonesia Nomor 11 Tahun 2020 tentang Cipta Kerja. (2020).

Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. (2014).


Refbacks

  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.