Optimalisasi Strategi Pengembangan Usaha Nugget Sayur dengan Business Model Canvas (BMC) dan Penetapan Harga Jual Berdasarkan Perhitungan HPP di KWT Kenanga Persada

Abstract

The study is driven by the urgent need for KWT Kenanga Persada (Women Farmers Group) to transition from a conventional collective into a planned, profitable business unit. The primary objective is to optimize the vegetable nugget business strategy using the Business Model Canvas (BMC) framework and establish a viable selling price based on Cost of Goods Sold (COGS) calculations. The product innovation, incorporating nutrient-rich, flavor-neutral pakcoy is designed to counteract the low vegetable consumption rate, particularly among children. BMC analysis confirms a robust foundation for growth, supported by the unique value proposition of homemade, practical, and ready-to-serve pakcoy vegetable nuggets. Key customer segments are identified as parents with small children and health-conscious consumers. Financial feasibility was determined using the full costing COGS method. The total production cost for 15 packs was calculated at Rp 134,764, resulting in a unit COGS of Rp 8,985. Targeting a 30% profit margin, the recommended selling price is between Rp 11,500 and Rp 12,000 per pack. This strategic optimization, integrating BMC and COGS analysis, is projected to significantly enhance production capacity, expand market reach, and ensure the economic self-sufficiency of KWT Kenanga Persada.