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Pengaruh Content Marketing dan Influencer Marketing terhadap Purchase Intention Produk Somethinc Pada Generasi Z Pengguna Tiktok di Blitar

Author


Nabella Intan Kiki Maharani(1Mail), Moh Zaki Kurniawan(2), Muhammad Adib Mawardi(3), Redy Khoirianto(4),
(1) Universitas Islam Balitar Blitar,
(2) ,
(3) ,
(4) ,

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Available online: 2025-06-29  |  Published : 2025-06-29
Copyright (c) 2025 Nabella Intan Kiki Maharani, Moh Zaki Kurniawan, Muhammad Adib Mawardi, Redy Khoirianto
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Abstract


This study aims to determine the Influence of Content Marketing and Influencer Marketing on Purchase Intention of Somethinc Products on Generation Z Tiktok Users in Blitar. This study uses a quantitative method, with primary data in the form of questionnaire answers distributed online using Google Form to respondents. The population in this study was Generation Z users of Somethinc products who were active on Tiktok, with a sample of 100 respondents using the Lemeshow formula. Data was processed and retrieved using SPSS version 21. The results of the study indicate that: 1) Content marketing has a significant partial influence on the purchase intention of somethinc products on generation z TikTok users in Blitar; 2) Influencer marketing has a significant partial influence on the purchase intention of somethinc products on generation z TikTok users in Blitar; 3) Content marketing and influencer marketing have a significant influence together on the purchase intention of somethinc products on generation z TikTok users in Blitar.

Keywords


Content Marketing, Influencer Marketing and Purchase Intention

References


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