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Dampak Kualitas Data Terhadap Pengambilan Keputusan Bisnis

Author


Nabilah Azzahra Amin Br Ginting(1Mail), Muhammad Irwan Padli Nasution(2),
(1) Universitas Islam Negeri Sumatera Utara (UINSU),
(2) ,

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Available online: 2025-06-22  |  Published : 2025-06-22
Copyright (c) 2025 Nabilah Azzahra Amin Br Ginting, Muhammad Irwan Padli Nasution
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Abstract


Business decision-making heavily relies on the quality of information used as the basis for consideration. Reliable information originates from high-quality data. This study aims to descriptively examine the impact of data quality on business decision-making using a qualitative approach through literature review. The findings reveal that aspects such as accuracy, completeness, consistency, timeliness, and data validity significantly influence the precision, efficiency, and success of decisions. Poor-quality data increases the risk of strategic errors, operational losses, and declining organizational performance. Conversely, trustworthy data strengthens analytical processes and supports more precise decision-making. Therefore, data quality should be a central concern within management systems to ensure that decision- making processes are optimal and long-term oriented.

Keywords


data quality, decision-making, business, information, management

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