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Representasi Sosial dan Hibriditas Budaya Dalam Sinetron 'Dunia Terbalik': Analisis Televisi Sebagai Medium Budaya Populer

Author


Ikrima I(1Mail), Siti Rohmah(2), Sayyidatul Mardiyyah(3), Gian Nova Sudrajat Nur(4),
(1) Fakultas Dakwah, Universitas Islam Negeri Sultan Maulana Hasanuddin Banten, Indonesia
(2) Fakultas Dakwah, Universitas Islam Negeri Sultan Maulana Hasanuddin Banten,
(3) ,
(4) ,

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Available online: 2025-02-06  |  Published : 2025-02-06
Copyright (c) 2025 Ikrima I, Siti Rohmah, Sayyidatul Mardiyyah, Gian Nova Sudrajat Nur
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Abstract


Television plays a significant role in shaping popular culture by mediatizing social and cultural values. In Indonesia, soap operas like Dunia Terbalik represent rural life while reflecting local values such as solidarity and gotong royong, alongside global elements through cultural hybridity. This study aims to analyze the narratives, characters, and visual elements in Dunia Terbalik to explore how television contributes to social construction and cultural identity amid globalization. Using a qualitative content analysis approach, the findings reveal that the soap opera strengthens cultural identity and creates new cultural forms relevant to modern society, emphasizing televisions role in integrating local values with globalization to reinforce social cohesion and community identity.


Keywords


cultural hybridity, narratives, characters, soap opera Dunia Terbalik

References


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Heryanto, A. (2014). Identity and Pleasure: The Politics of Indonesian Screen Culture. Singapore: NUS Press. Kraidy, M. M. (2005). Hybridity, or the Cultural Logic of Globalization. Temple University Press.

Newcomb, H., & Hirsch, P. (1983). Television as a Cultural Forum. Critical Studies in Mass Communication, 1(1).

Nurdin, M. (2013). Komunikasi Massa dalam Televisi dan Pengaruhnya terhadap Masyarakat Indonesia. Jurnal Komunikasi, 9(2), 45-58.

Suryadi, B. (2008). Hibriditas Budaya dalam Media Televisi Indonesia. Jurnal Komunikasi, 8(2), 67. Suryadi, H. (2008). Budaya Populer dan Hibriditas dalam Media. Jurnal Komunikasi.

Suryadi, A. (2008). Hibriditas Budaya dalam Media Televisi Indonesia. Jurnal Ilmu Sosial dan Humaniora, 12(2).


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