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Kevin Kurniawan(1
),
(1) Universitas Katolik Musi Charitas,
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Available online: 2025-01-10 | Published : 2025-01-10
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Abstract
The development of increasingly modern technology causes consumer behavior to like shopping online. The formulation of the problem in this research is how influence Online Customer Reviews and free shipping promotions have on the decision to purchase cosmetic products on the Shopee application for UKMC students in Palembang. One of the features that is popular when shopping online is the Free Shipping Promo, as well as Online Customer Reviews as support for seeing reviews of previous buyers. The aim of this research is to test whether there is an influence of free shipping promotions and Online Customer Reviews on purchasing decisions for cosmetic products on the Shopee marketplace. Respondents in this study were 42 respondents. Based on the research results, it can be seen that: (1) Online Customer Reviews have no significant effect on purchasing decisions (2) Free shipping promotions have a significant positive effect on purchasing decisions (3) Online Customer Reviews and free shipping promotions simultaneously have a significant effect on purchasing decisions
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References
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Unisma, F. E., Shoffiul Auli, O. :, Ridwan Basalamah, M., & Millannintyas, R. (N.D.). E-Jurnal Riset Manajemenprodi MANAJEMEN Pengaruh Diskon Dan Promo Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada E-Commerce Shopee. Www.Fe.Unisma.Ac.Id
Choirunnida, A., & Prabowo, R. E. (2024). Kualitas Produk, Persepsi Harga Dan Online Customer Review Terhadap Keputusan Pembelian Pada E-Commerce Shopee Di Kota Semarang. Journal Of Management And Bussines (JOMB), 6(1), 263274. Https://Doi.Org/10.31539/Jomb.V6i1.8986
Di Shopee, O., Rusni, A., & Solihin, A. (2022). Jurnal Ilmiah Manajemen Dan Bi Snis. 7(2). Https://Journal.Undiknas.Ac.Id/Index.Php/Manajemen
Dzulqarnain, O. I. (N.D.). PENGARUH FITUR ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MARKETPLACE SHOPEE SKRIPSI Diajukan Guna Memenuhi Salah Satu Persyaratan Dalam Mendapatkan Gelar Strata Satu (S1) Ilmu Administrasi Bisnis.
Maroto-Snchez, A. (2012). Productivity In The Services Sector: Conventional And Current Explanations. Service Industries Journal, 32(5), 719746. Https://Doi.Org/10.1080/02642069.2010.531266
Noviaty, E. (2023). Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian (Studi Kasus Pada Market Place Shoppe). Ilmu Ekonomi Manajemen Dan Akuntansi, 4(2), 289300. Https://Doi.Org/10.37012/Ileka.V4i2.1998
Nugrahani Ardianti, A. (N.D.). Studi Pada Generasi Z Aktif FISIP Undip. Http://Teknonisme.Com
Razali, G., Andamisari, D., & Saputra, J. (2022). PENGARUH PROMOSI DISKON DAN GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN. Citizen : Jurnal Ilmiah Multidisiplin Indonesia, 2(3), 482491. Https://Doi.Org/10.53866/Jimi.V2i3.132
Umma, N., & Nabila, R. (2023). Pengaruh Online Customer Review, Citra Merek Dan Religiusitas Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Variabel Intervening (Studi Pada Pengguna Marketplace Shopee Generasi Z). IQTISHADIA Jurnal Ekonomi & Perbankan Syariah, 10(1), 3047. Https://Doi.Org/10.19105/Iqtishadia.V10i1.8407
Unisma, F. E., Shoffiul Auli, O. :, Ridwan Basalamah, M., & Millannintyas, R. (N.D.). E-Jurnal Riset Manajemenprodi MANAJEMEN Pengaruh Diskon Dan Promo Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada E-Commerce Shopee. www.fe.unisma.ac.id
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