This study aims to see how DCost can run its business with several marketing strategies, namely, Online Promotion, Price Perception and Brand Image. Quantitative methods are used to collect data by distributing questionnaires. The results of the analysis show that online promotion has a positive and significant effect on purchasing decisions. In addition, this study found that price perception has a significant positive and significant effect on purchasing decisions. And also, this study found that brand image has a positive and significant effect on purchasing decisions. The combination of Online Promotion strategies, Brand Image, and Good Price Perception together have a significant effect on consumer purchasing decisions. This shows the importance of integration between effective online promotions and building a good brand image with affordable prices to increase purchasing decisions. This research is expected to help academics and practitioners in understanding Online Promotion, Price Perception and Brand Image in an increasingly complex market era.

Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Chang, TZ., Wildt, A.R. Price, product information, and purchase intention: An empirical study. JAMS 22, 1627 (1994). https://doi.org/10.1177/0092070394221002

Boga Tirtawan, I. K., & Handayani, M. M. (2023). Pengaruh Brand Image Dan Promosi Online Terhadap Keputusan Pembelian Pada Distro Finds Supply Gianyar. Jurnal Manajemen Dan Bisnis Equilibrium, 9(2), 248259. https://doi.org/10.47329/jurnal_mbe.v9i2.1274

Clarita, N. (2023). Pengaruh Persepsi Harga, Citra Merek, dan Lokasi Terhadap Keputusan Pembelian di CFC Grande Karawaci. AKSIOMA : Jurnal Manajemen, 2(1), 3753. https://doi.org/10.30822/aksioma.v2i1.2081

Dwi Cahya, A., Eddy Prabowo, R., & Stikubank Semarang, U. (2023). The Influence Of Promotions, Online Consumer Reviews, And Brand Image On Purchasing Decisions (Study On Shopee E-Commerce Users In Central Java Pengaruh Promosi , Online Consumer Review, Dan Citra Merek Terhadap Keputusan Pembelian (Studi Pada Pengguna E-. Management Studies and Entrepreneurship Journal, 4(5), 56675677. http://journal.yrpipku.com/index.php/msej

Hakim, L., & Pambudi, B. S. (2021). Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan). Competence : Journal of Management Studies, 15(2), 204214. https://doi.org/10.21107/kompetensi.v15i2.12517

Kotler, P. (2005). Manajemen pemasaran jilid 2. Indeks.

Kotler, P. a. (2016). Marketing Management, , 15th Edition New Jersey: Pearson Pretice Hall, Inc.

Kotler, P. d. (2018). Manajemen Pemasaran Edisi 12. Jilid 2. Jakarta: PT. Indeks.

Khaira, N., Farhan Saputra, & Faroman Syarief. (2022). Pengaruh Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Kafe Sudut Halaman. Jurnal Akuntansi Dan Manajemen Bisnis, 2(3), 2430. https://doi.org/10.56127/jaman.v2i3.350

Latief, F., & Ayustira, N. (2020). Pengaruh Online Costumer Review dan Customer Rating terhadap Keputusan Pembelian Produk Kosmetik di Sociolla. Jurnal Mirai Managemnt, 6(1), 139154. https://journal.stieamkop.ac.id/index.php/mirai/article/view/696

Mendur, M. E. M., Tawas, H. N., & Arie, F. V. (2021). Pengaruh Persepsi Harga, Kualitas Produk Dan Atmosfer Toko Terhadap Keputusan Pembelian Pada Toko Immanuel Sonder. Jurnal Emba, 9(3), 1079. https://ejournal.unsrat.ac.id/index.php/emba/article/view/35296/33013

Purnomo, E. C. (2024). Pengaruh Promotion Word of Mouth Dan Citra Merek Terhadap Keputusan Pembelian Rokok Mocacino Pada Toko Meisya Di Sampit. Media Bina Ilmiah, 18(12), 32973312.

Rachmawati, S. D., & Andjarwati, A. L. (2020). Pengaruh Kesadaran Merek dan Citra Merek Terhadap Keputusan Pembelian. E-Journal Ekonomi Bisnis Dan Akuntansi, 7(1), 25. https://doi.org/10.19184/ejeba.v7i1.14849

Rosida, R., & Haryanti, I. (2020). Pengaruh Promosi Online dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Nithalian Collection Bima). Journal of Business and Economics Research (JBE), 1(2), 150160. https://doi.org/10.47065/jbe.v1i2.235

S, A. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Schiffman, Leon G. ; Kanuk, Leslie Lazar.Perilaku Konsumen / Leon G. Schiffman, Leslie Lazar Kanuk .2000

Schiffman, L. G. (2000). Perilaku Konsumen. USA : Pearson prentice hall.

Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R&D. ALFABETA.

Salsabillah, F. F., & Wardani, N. I. K. (2023). Pengaruh Brand Image dan Promosi Online terhadap Keputusan Pembelian (Studi Kasus: Starbucks Coffee Surabaya MERR). J-MAS (Jurnal Manajemen Dan Sains), 8(1), 442. https://doi.org/10.33087/jmas.v8i1.775

Tjiptono, F. d. (2017). Mnanajemen Strategik. Edisi 3. Yogyakarta: Andi Offset.

Ussolikhah, A., Sapta Putra, S., Digdowiseiso, K., Ekonomi dan Bisnis, F., & Nasional, U. (2023). the Influence of Product Quality, Price Perceptions and Sales Promotion on Purchasing Decisions for Suzuki Karimun Wagon R Cars At Pt. Citra Asri Buana Nanggewer Bogor Branch Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Penjualan Terhadap Keputusan Pembelian Mobil Suzuki Karimun Wagon R Di Pt. Citra Asri Buana Cabang Nanggewer Bogor. Journal of Economic, Business and Accounting, 6, 27392784.

Wildt, T.-Z. C. (1994). Price, product information, and purchase intention: An empirical study.

Wicaksono, R. A., Octavia, A. N., & Aprianto, M. S. (2023). Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Indomie Di Semarang. Solusi, 21(1), 10. https://doi.org/10.26623/slsi.v21i1.6064

Wowor, C. A. S., Lumanauw, B., & Ogi, I. W. (2021). Pengaruh Citra Merek, Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Kota Manado. Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(3), 10581068.