Author
Aditya Rizky Wijaya(1
), Mega Dewi Ambarwati(2),
(1) Univeratas 17 Agustus 1945 Surabaya,
(2) Univeratas 17 Agustus 1945 Surabaya,
Corresponding Author
| Article Analytic |
Available online: 2025-01-05 | Published : 2025-01-05
Copyright (c) 2025 Aditya Rizky Wijaya, Mega Dewi Ambarwati
Article can trace at:
Article Metrics
Abstract Views: 85 times
PDF Downloaded: 66 times
Abstract
Employee branding is a strategy that makes workers ambassadors or representatives of the company, both inside and outside the work environment. This article discusses the perspective of employee welfare through the implementation of employee branding. The focus is on the benefits received by workers, both psychologically, financially, and socially, as well as the challenges they face. This article also reviews company support to ensure the success of employee branding programs.
Keywords
References
Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501-517.
Edwards, M. R. (2010). An integrative review of employer branding and OB theory. Personnel Review, 39(1), 5-23.
Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185-206.
King, C., & Grace, D. (2008). Internal branding: Exploring the employee's perspective. Journal of Brand Management, 15(5), 358-372.
Mosley, R. W. (2007). Customer experience, organisational culture and the employer brand. Journal of Brand Management, 15(2), 123-134.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
