Author
Azmi Nawaf(1
), Darul Naad(2), Muhammad Hambali(3), Ahmad Tamrin Sikumbang(4),
(1) Universitas Islam Negeri Sumatera Utara, Medan; Indonesia,
(2) ,
(3) ,
(4) ,
Corresponding Author
| Article Analytic |
Available online: 2024-12-28 | Published : 2024-12-28
Copyright (c) 2024 Azmi Nawaf, Darul Naad, Muhammad Hambali, Ahmad Tamrin Sikumbang
Article can trace at:
Article Metrics
Abstract Views: 205 times
PDF Downloaded: 127 times
Abstract
The advancement of digital technology, particularly social media, has transformed the way dakwah is delivered, especially among the younger generation. This study focuses on the use of Instagram Reels as a platform to increase engagement with dakwah content among UINSU students. The problem addressed in this research is how appropriate strategies can be employed to attract audience attention and enhance involvement in dakwah content. Through a qualitative approach, data were collected from literature reviews and observations of UINSU students' use of Instagram Reels. The findings indicate that dakwah content presented in short video formats (15-30 seconds) with clear and creative messages effectively captures students' attention. Factors such as message relevance, interactivity, and creativity in content presentation play crucial roles in boosting engagement. Content addressing current issues relevant to students' daily lives, along with encouraging active audience participation, achieved higher interaction levels. Additionally, the timing of posts also significantly influences the success of attracting the audience. The conclusion of this study emphasizes that Instagram Reels holds substantial potential as an effective medium for dakwah to enhance engagement. Therefore, dakwah content creators are encouraged to implement strategies that focus on authenticity, relevance, and creativity to convey religious messages effectively in the digital era. This research is expected to provide insights for preachers and practitioners of dakwah in formulating more innovative and adaptive communication approaches tailored to the characteristics of the younger generation.
Keywords
References
Abramova, S. B., Antonova, N. L., Campa, R., & Popova, N. G. (2022). Digital Fears Experienced by Young People in the Age of Technoscience. Changing Societies and Personalities, 6(1). https://doi.org/10.15826/csp.2022.6.1.163
Achfandhy, M. I., & Chairunnisa, M. R. (2022). Interactive Dawah Communication of Ustadz Syam on TikTok. Lentera: Jurnal Ilmu Dakwah Dan Komunikasi. https://doi.org/10.21093/lentera.v6i1.5280
Adriani, P. (2023). 3.2 Metode Observasi Langsung. Penelitian Ilmu Kesehatan.
Ar-Ridho, A., Rubino, R., & Madya, E. B. (2023). Navigating Digital Frontiers: Analyzing the Strategies and Impact of Islamic Dawah on Instagram. CHANNEL: Jurnal Komunikasi, 11(2). https://doi.org/10.12928/channel.v11i2.474
Ascarya Academia. (2022). Triangulasi Data, Contoh, Penjelasan Dan Prakteknya Pada Riset. Ascarya Soulution.
Aunul, S., & Handoko, D. (2022). Digital religion: How digital immigrants access religious content during pandemic. Islamic Communication Journal, 7(1). https://doi.org/10.21580/icj.2022.7.1.10088
Ayuningtyas, M., Anggun, K., Pertiwi, M., & Wijayanti, M. D. (2023). Optimizing an Inclusive Learning Environment through Differentiated Learning. Social, Humanities, and Educational Studies (SHES): Conference Series, 6(3). https://doi.org/10.20961/shes.v6i3.82312
Cindya Elisa, Intan Rahmadani, Meliza, Davina Alifia Putri, Nanin Nuraini, M. Jumaidi Najib, & M. Syafiq Naufal. (2023). Dakwah Dan Komunikasi Di Era Society 5.0 Suatu Aspek Nilai Kehidupan:Aspek Teknologi Bagi Perkembangan Dakwah Dan Komunikasi Manusia. Proceeding Conference On Dawah and Communication Studies, 2(1). https://doi.org/10.61994/cdcs.v2i1.93
Hopizal, H., & Fahrurrazi, F. (2020). Umma Application: Digital Dawah and the Young Generation in the Era of Disruption. Kawanua International Journal of Multicultural Studies, 1(2). https://doi.org/10.30984/kijms.v1i2.11
Jinarong, T., Chootong, R., Vichitkunakorn, P., & Songwathana, P. (2023). Muslim parents beliefs and factors influencing complete immunization of children aged 05 years in a Thai rural community: a qualitative study. BMC Public Health, 23(1). https://doi.org/10.1186/s12889-023-15273-y
Klopfenstein Frei, N., Wyss, V., Gnach, A., & Weber, W. (2024). Its a matter of age: Four dimensions of youths news consumption. Journalism, 25(1). https://doi.org/10.1177/14648849221123385
Lestari, A. S. (2019). Analysis of e-Learning Creativity in Digital Content Presentation. International Journal of Innovation, Creativity and , 5(6).
Liang, S., & Wolfe, J. (2022). Getting a Feel of Instagram Reels: The Effects of Posting Format on Online Engagement. Journal of Student Research, 11(4). https://doi.org/10.47611/jsrhs.v11i4.3600
Lindgren, K. G. (2023). From Spiritual Guide to Church Mother: The Performative and Printed Preaching of Two Strasbourg Women. Church History and Religious Culture, 103(34). https://doi.org/10.1163/18712428-10303010
Malik Ibrahim, Halimah, Nurma Dwi Larasati, & Kirina Maynastiti Cahyaning Putri. (2024). Communication Psychology in the Frame of Dawah: Urgency and Theory. Jurnal Audiens, 4(4). https://doi.org/10.18196/jas.v4i4.296
Mappasere, S. A., & Suyuti, N. (2019). Pengertian Penelitian Pendekatan Kualitatif. Metode Penelitian Sosial, 33.
Nurlaela, Ida Afidah, & M. Fauzi Arief. (2023). Optimalisasi Instagram sebagai Media Dakwah. Bandung Conference Series: Islamic Broadcast Communication, 3(1). https://doi.org/10.29313/bcsibc.v3i1.6295
Prakoso, L. Y. (2021). Deskriptif Kualitatif Methode. Defense Study, October.
Rahman, W. N. A., Mutum, D. S., & Ghazali, E. M. (2022). Consumer Engagement With Visual Content on Instagram: Impact of Different Features of Posts by Prominent Brands. International Journal of E-Services and Mobile Applications, 14(1). https://doi.org/10.4018/IJESMA.295960
Shittu, A. D., & Mubarak Olalekan, I. (2023). Assessing Contrasting Approaches to Dacwah on Radio in Ilorin, Nigeria. International Journal of Emerging Issues in Islamic Studies, 3(2). https://doi.org/10.31098/ijeiis.v3i2.1979
Siti, A., Febrina, A., Rusydi, A., Doni, R., & Stiq, A. (2021). Utilization Of Instagram As A Media For Dawah In The Covid-19 Era. Instagram Makes Dawah Very Easy and Simple by Posting Videos Containing Lectures about Islamic Teachings for People to Understand the Contents of Dawah Messages in the Form of Short Lectures That Are Summed up in a Video Delivered by Preachers.
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
