Tangung Jawab Pelaku Usaha atas Overclaim Produk Skincare di Media Sosial

Abstract

This study is based on consumer protection against the use of overclaims in skincare advertising that can harm consumers, such as overclaiming the percentage of content and the use of prohibited claims. This study discusses the responsibility for business actors who still use the sentence overclaim. The research method used is a normative research type with a legislative and conceptual approach. This study is based on secondary data. The results of the study indicate that consumers experience losses due to misinformation. Of course, business actors have an obligation to provide compensation, compensation or replacement to consumers. Therefore, cosmetic business actors must explain as clearly as possible to consumers and correct the statements contained in their product descriptions based on the actual situation.