Strategi Pemasaran Produk Melalui Re-branding Es Cokelat pada Kelurahan Menur Pumpungan

Farrel Andhika, Aufa Izzudin Baihaqi

Abstract

Marketing of product is very important. Marketing can spearhead the number of sales of a product. This study discusses product marketing strategies using rebranding to market the Ice chocolate product in the Menur Pumpungan sub-district. This research aims to determine how effective the rebranding strategy is in increasing Micro, Small, and Medium Enterprises (UMKM) sales in Menur Pumpungan sub-district. This study used a qualitative method by conducting interviews and outreach UMKM under two conditions, before and after rebranding.

Keywords

rebranding; UMKM; Digital Marketing

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References

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DOI: https://doi.org/10.5281/zenodo.8175927

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