1. Home
  2. Vol 1, No 6 (2023)
  3. Andhika

Strategi Pemasaran Produk Melalui Re-branding Es Cokelat pada Kelurahan Menur Pumpungan

Author


Farrel Andhika(1Mail), Aufa Izzudin Baihaqi(2),
(1) Universitas Pembangunan Nasional “Veteran” Jawa Timur Jl. Rungkut Madya No.1, Gunung Anyar, Kota Surabaya, Jawa Timur,
(2) Universitas Pembangunan Nasional “Veteran” Jawa Timur Jl. Rungkut Madya No.1, Gunung Anyar, Kota Surabaya, Jawa Timur,

Mail Corresponding Author
Article Analytic
  [File Size: 209KB]  Language: en
Available online: 2023-07-23  |  Published : 2023-07-23
Copyright (c) 2023 Farrel Andhika, Aufa Izzudin Baihaqi
Article can trace at:

Article Metrics

Abstract Views: 163 times PDF Downloaded: 279 times

Abstract


Marketing of product is very important. Marketing can spearhead the number of sales of a product. This study discusses product marketing strategies using rebranding to market the Ice chocolate product in the Menur Pumpungan sub-district. This research aims to determine how effective the rebranding strategy is in increasing Micro, Small, and Medium Enterprises (UMKM) sales in Menur Pumpungan sub-district. This study used a qualitative method by conducting interviews and outreach UMKM under two conditions, before and after rebranding.


Keywords


rebranding; UMKM; Digital Marketing

References


Haris, M., & Lestari, D. I. (2023). REBRANDING DAN UPAYA PENINGKATAN LOYALITAS PELANGGAN. 2.

Pasaribu, K. (2023). Pengaruh Desain Ulang Logo Ancol terhadap Sikap Merek dengan Evaluasi Logo sebagai Variabel Mediator, Sikap terhadap Rebranding dan Komitmen Merek sebagai Moderator Variabel. 2.

Pratama, M. R., & Iryanti, E. (2023). Pendampingan Rebranding Logo Dan Kemasan Guna Meningkatkan Penjualan UMKM Opak Gapit. 2.

Prayoga, A. (2020). DAMPAK REBRANDING TERHADAP LOYALITAS KONSUMEN DENGAN BRAND IMAGE SEBAGAI VARIABLE MEDIASI.

Riatri, Yumna, A., & Mahfudz. (2023). PENGARUH PERUBAHAN MEREK (REBRANDING) DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN MELALUI SIKAP MEREK SEBAGAI VARIABEL INTERVENING. 2-3.

Sahyunu, S. (2023). Enchancing MSME Product Brand Identity Through Rebranding and Introducing Business Brand Image.

Sirodjudin, M., & Sudarmiatin, S. (2023). Implementasi Digital Marketing Oleh UMKM Di Indonesia: A Scoping Review. 1-2.

Sutrisno, Asmara, M. A., Purwati, S., Susanto, & Rudy. (2023). Optimizing Brand Identity of MSME Products through Rebranding in Increasing Consumer Brand Awareness. 2.

Tanjung, A., Aldana, S., Istiqomah, R. A., Sucahyo, D. S., & Shiddiqy, F. H. (2023). OPTIMALISASI PENGGUNAAN TEKNOLOGI BERBASIS DIGITAL PADA UMKM DI PENJARINGANSARI MELALUI G-TWO SOCIALIZATION DAN REBRANDING. 4.

Vithya, M., & Swaaminathan, T. (2023). An Analysis of Consumers’ Perception towards Rebranding.


Refbacks

  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.