PT Sequis Life dan Kontribusinya Terhadap Peningkatan Kesejahteraan Sosial Melalui Asuransi Berkelanjutan

Monica Gloria Roartha, Katrin Natalia Br. Ginting, Nur Fitri Ramadani, Hairani Siregar

Abstract

PT Sequis Assurance is a leading insurance company in Indonesia established in 1984, focusing on life and health insurance products. This journal examines the company's historical development, products, and marketing strategies, as well as its financial performance and social responsibility. Sequis Assurance has shown significant growth with various innovations in products and services, as well as the utilization of digital marketing to reach customers. Through an active CSR program, the company is committed to making a positive impact on society. The results of this study show that the success of PT Sequis Assurance lies not only in its financial performance, but also in its contribution to social and environmental welfare, making it one of the major players in the insurance industry in Indonesia.

Keywords

Insurance, Society, Financial, Social, Welfare

Full Text:

PDF

References

Asosiasi Asuransi Jiwa Indonesia (AAJI). (2022). Laporan Tahunan AAJI 2022.

Al-Farisi, H. (2020). "Transformasi Digital di Industri Keuangan". Jurnal Teknologi dan Bisnis. Asosiasi Asuransi Jiwa Indonesia (AAJI). (2022). Laporan Tahunan 2022.

Badan Pusat Statistik (BPS). (2023). Statistik Indonesia 2023.

International Monetary Fund (IMF). (2021). Indonesia Financial Outlook.

Fardina, S. K. B. (2022). Peran Asuransi Jiwa dalam Meningkatkan Kesejahteraan Finansial Masyarakat.

Ikhsan, M., & Muliana, H. (2021). Peningkatan Literasi Asuransi Melalui Edukasi Keuangan.

Laporan Tahunan PT Sequis Life. (2023). Transformasi Digital untuk Masa Depan.

Nasution, M. (2022). Asuransi Mikro sebagai Solusi Perlindungan untuk Segmen Menengah Bawah.

Prasetyo, R. (2023). "Strategi Inovasi Produk dalam Industri Asuransi Jiwa". Jurnal Ekonomi dan Keuangan.

Sudjono, A. (2021). "Digitalisasi Layanan Asuransi di Indonesia". Jurnal Asuransi dan Manajemen Risiko.

Suryadi, D. (2022). "Analisis Tren Asuransi Jiwa di Era Digital". Jurnal Manajemen dan Inovasi.

Wijaya, T. (2021). "Perilaku Konsumen Terhadap Produk Asuransi". Jurnal Ilmu Ekonomi dan Bisnis.

Laporan Tahunan PT Sequis Life. (2023). Transformasi Digital untuk Masa Depan.

Website Resmi PT Sequis Life. (2023). Produk dan Layanan Kami.

DOI: https://doi.org/10.5281/zenodo.14267798

Refbacks

  • There are currently no refbacks.