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Strategi Kehumasan Dalam Meningkatkan Citra Sekolah (Studi Kasus SMA Negeri 1 Plupuh Sragen)

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Varendra Aldo Azanny(1Mail),
(1) Universitas Negeri Sebelas Maret,

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Available online: 2024-01-10  |  Published : 2024-01-10
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Abstract


Public relations in a school environment is an important thing to pay attention to. Public relations can help improve the quality of education in schools and strengthen the relationship between students, teachers and parents. This article aims to find out the importance of public relations strategies in the school environment to build a good image. The research method uses descriptive qualitative research, data collection using interviews and observations with sampling techniques using purposive sampling, namely the head of public relations as an informant and other information that can support this research. The results showed that public relations in the SMA N 1 Plupuh school environment can improve the quality of education and strengthen relationships between students, teachers, and parents.


Keywords


Public Relations, Education, School Image

References


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Kasali, Rhenald. 2008. Manajemen Public Relations Konsep Dan Aplikasinya Di Indonesia. 7th Ed. Ed. Abadi Setiawan Klenden Anzis. Jakarta: Pustaka Utama Grafiti.

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Listyanto, Virgiawan, Program Studi Manajemen Pendidikan, And Jurusan Administrasi Pendidikan. Peran Humas Dalam Meningkatkan Kemitraan Dengan Dunia Usaha/Dunia Industri (Du/Di) Di Smk Negeri 6 Yogyakarta The Role Of Public Relations In Improving Partnership With Business World/Industry World In Smk Negeri 6 Yogyakarta.

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Rifa’i, Moh, And Muhammad Hosen. Strategi Humas Dalam Meningkatkan Reputasi Sekolah (Studi Kasus Di Ma Miftahul Ulum). Http://Jiip.Stkipyapisdompu.ac.Id.


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